MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01097cam a22003014a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1464 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120811132134.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120811s2004 enk 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003028084 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749441933 |
|
|---|
| International Standard Book Number |
9780749443238 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
BRP 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Braun, Thom, |
| Dates associated with a name |
1953- |
| 9 (RLIN) |
4098 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The philosophy of branding : |
| Remainder of title |
great philosophers think brands / |
| Statement of responsibility, etc |
Thom Braun. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| Name of publisher, distributor, etc |
Sterling, VA : |
| -- |
Kogan Page, |
| Date of publication, distribution, etc |
2004. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
192 p. ; |
| Dimensions |
19 cm. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| General subdivision |
Philosophy. |
| 9 (RLIN) |
4099 |
|
|---|
| Topical term or geographic name as entry element |
Business names |
| General subdivision |
Philosophy. |
| 9 (RLIN) |
4100 |
|
|---|
| Topical term or geographic name as entry element |
Product management |
| General subdivision |
Philosophy. |
| 9 (RLIN) |
4101 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0414/2003028084.html">http://www.loc.gov/catdir/toc/ecip0414/2003028084.html</a> |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0715/2003028084-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2003028084-d.html</a> |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0912/2003028084-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2003028084-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
