MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01835cam a22003132 b4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1463 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120811131529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120811e20060422ii a es|||||||| 2|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781856177733 |
|
|---|
| International Standard Book Number |
9780750667494 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BIP US |
| Modifying agency |
WaSeSS |
| -- |
BD-DhEU |
| Transcribing agency |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
CHF 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
De Chernatony, Leslie |
| Relator term |
Author |
| 9 (RLIN) |
4097 |
| 210 10 - ABBREVIATED TITLE |
|---|
| Abbreviated title |
From Brand Vision to Brand Evaluation |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
From Brand Vision to Brand Evaluation : |
| Medium |
[electronic resource]: |
| Remainder of title |
The strategic process of growing and strengthening Brands / |
| Statement of responsibility, etc |
De Chernatony, Leslie |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed.,Revised |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
c2006. |
| Place of publication, distribution, etc |
Delhi : |
| Name of publisher, distributor, etc |
Taylor & Francis Group [Distributor] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 318 p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
License restrictions may limit access. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
Annotation |
| Expansion of summary note |
Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
College Audience |
| Source |
Routledge |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 773 #0 - HOST ITEM ENTRY |
|---|
| Title |
ScienceDirect Business, Management, Hospitality and Tourism eBook Collection 2010 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.columbia.edu/cgi-bin/cul/resolve?clio8568618">http://www.columbia.edu/cgi-bin/cul/resolve?clio8568618</a> |
| Public note |
Full text available from ScienceDirect Business, Management, Hospitality and Tourism eBook Collection 2010 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
