Think two products ahead : (Record no. 1486)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01136cam a22002894a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1460 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120808165324.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120808s2007 njua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470055766 |
| International Standard Book Number | 9780470055762 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | YDXCP |
| -- | UKM |
| -- | BTCTA |
| -- | C#P |
| -- | YDX |
| -- | VP@ |
| -- | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.5 |
| Edition number | 22 |
| Item number | MAT 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mack, Benjamin, |
| Dates associated with a name | 1968- |
| 9 (RLIN) | 4067 |
| 245 10 - TITLE STATEMENT | |
| Title | Think two products ahead : |
| Remainder of title | secrets the big advertising agencies don't want you to know and how to use them for bigger profits / |
| Statement of responsibility, etc | Ben Mack. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, N.J. : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 242 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 9 (RLIN) | 2182 |
| Topical term or geographic name as entry element | Marketing. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0614/2006016568.html">http://www.loc.gov/catdir/toc/ecip0614/2006016568.html</a> |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0741/2006016568-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2006016568-b.html</a> |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0741/2006016568-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2006016568-d.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 11/08/2010 | The Asia Foundation | 658.5 MAT 2007 | 10081 | 08/08/2012 | 08/08/2012 | Books |