The new strategic brand management : (Record no. 1478)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01000cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1451 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190623140018.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120808s2008 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749450854 |
| International Standard Book Number | 0749450851 |
| International Standard Book Number | 8175544406 |
| International Standard Book Number | 9788175544406 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BAKER |
| -- | YDXCP |
| -- | BTCTA |
| -- | C#P |
| -- | BWK |
| -- | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Edition number | 23 |
| Item number | KAN 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noël. |
| 9 (RLIN) | 4044 |
| 245 14 - TITLE STATEMENT | |
| Title | The new strategic brand management : |
| Remainder of title | creating and sustaining brand equity long term / |
| Statement of responsibility, etc | Jean-Noël Kapferer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed., New ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London ; |
| -- | Philadelphia : |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 560 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [531]-544) and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 4045 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip0727/2007037849.html">http://www.loc.gov/catdir/toc/ecip0727/2007037849.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 13/06/2010 | 3 | 2 | 658.8343 KAN 2009 | 09354 | 22/07/2019 | 23/06/2019 | 08/08/2012 | Books | Dhanmondi Library | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 13/06/2010 | 2 | 2 | 658.8343 KAN 2009 | 09356 | 12/11/2018 | 17/10/2018 | 08/08/2012 | Books | |||||
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 13/06/2010 | 658.8343 KAN 2009 | 09355 | 07/05/2014 | 07/05/2014 | Books |