Marketing strategy : (Record no. 1473)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a22002297a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 294 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120808144954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120808t2004 ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131505434 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhEU |
| Transcribing agency | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.4 |
| Item number | JAM 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jain, Subhash C. |
| 9 (RLIN) | 4028 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | planning, implementation and control / |
| Statement of responsibility, etc | Subhash C. Jain, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Cengage learning, |
| Date of publication, distribution, etc | c2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 673 p. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing strategy |
| 9 (RLIN) | 4029 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 17/06/2010 | 658.4 JAM 2004 | 09434 | 08/08/2012 | 08/08/2012 | Books | ||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 26/09/2010 | 4 | 658.4 JAM 2004 | 10129 | 17/01/2018 | 03/09/2012 | Books | 1 | 28/07/2017 |