Branding positioning: (Record no. 1460)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00686nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1541 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120808121558.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120808t2005 ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070581593 |
| International Standard Book Number | 0070581592 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhEU |
| Transcribing agency | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | SEB 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sengupta, Subroto |
| 9 (RLIN) | 3989 |
| 245 10 - TITLE STATEMENT | |
| Title | Branding positioning: |
| Remainder of title | strategies for competitive advantage / |
| Statement of responsibility, etc | Subroto Sengupta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi: |
| Name of publisher, distributor, etc | Tata McGraw-Hill, |
| Date of publication, distribution, etc | c2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 297 p.: |
| Other physical details | ill.; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Brand positioning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date checked out | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 29/09/2011 | Mullick & Brothers | 658.8 SEB 2005 | 11175 | 08/08/2012 | 08/08/2012 | Books | |||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 29/09/2011 | Mullick & Brothers | 2 | 658.8 SEB 2005 | 11176 | 28/12/2016 | 08/08/2012 | Books | 1 | 04/12/2016 | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 29/09/2011 | Mullick & Brothers | 658.8 SEB 2005 | 11177 | 08/08/2012 | 08/08/2012 | Books | ||||||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 29/09/2011 | Mullick & Brothers | 1 | 658.8 SEB 2005 | 11178 | 10/01/2017 | 08/08/2012 | Books | 1 | 22/05/2016 | Dhanmondi Library | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 29/09/2011 | Mullick & Brothers | 658.8 SEB 2005 | 11179 | 08/08/2012 | 08/08/2012 | Books |