Behind powerful brands : (Record no. 1141)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00844cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1308 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120723140435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120723s2000 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074636642 |
| International Standard Book Number | 9780074636640 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 21 |
| Item number | JOP 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip. |
| 9 (RLIN) | 3170 |
| 245 10 - TITLE STATEMENT | |
| Title | Behind powerful brands : |
| Remainder of title | from strategy to campaign / |
| Statement of responsibility, etc | John Philip Jones. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Powerful brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi ; |
| -- | New York : |
| Name of publisher, distributor, etc | Tata McGraw-Hill Pub. Co., |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 322 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In the Indian context. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products |
| Geographic subdivision | India. |
| 9 (RLIN) | 3171 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 17/11/2011 | book web | 850.00 | 1 | 658.8 JOP 2000 | 11495 | 02/10/2016 | 18/09/2016 | 23/07/2012 | Books |