MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01921cam a22003254a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
574 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120723130523.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120722s2003 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749442123 |
|
|---|
| International Standard Book Number |
9780749442125 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
INB 2003 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Beyond branding / |
| Statement of responsibility, etc |
edited by Nicholas Ind. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London, UK ; |
| -- |
Sterling, VA : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 236 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
A brand of enlightenment / Nicholas Ind -- Whose brand is it anyway? / Denzil Meyers -- Beyond brand narcissism / Alan Mitchell -- Branding for good? / Simon Anholt and Sicco Van Gelder -- Brand sustainability: it's about life or death / Tim Kitchin -- Brand, dynamic valuation and transparent governance of living systems / Chris Macrae -- Authenticity / John Moore -- What's brand got to do with it? / John Caswell -- Anthropology and the brand / Ian Ryder -- Transparency, or not: brand inside: brand outside -- The most obvious yet overlooked next source for the brand's authentic evolution / Julie Anixter -- Leadership branding / Thomas Gad -- The brand manifesto: why brands must act now or alienate the future's primary consumer group / Jack Yan -- Postscript / Malcolm Allan. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| 9 (RLIN) |
2957 |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 9 (RLIN) |
2183 |
|
|---|
| Topical term or geographic name as entry element |
Brand choice. |
| 9 (RLIN) |
3154 |
|
|---|
| Topical term or geographic name as entry element |
Product management. |
| 9 (RLIN) |
2182 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ind, Nicholas. |
| 9 (RLIN) |
3155 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip047/2003018047.html">http://www.loc.gov/catdir/toc/ecip047/2003018047.html</a> |
|
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0715/2003018047-d.html">http://www.loc.gov/catdir/enhancements/fy0715/2003018047-d.html</a> |
|
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0912/2003018047-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2003018047-b.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
