Branding unbound : (Record no. 1129)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00865cam a22002534a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 531 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120723113321.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050128s2007 ii a b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120332652 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| -- | BD-DhEU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| Item number | MAB 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mathieson, Rick. |
| 9 (RLIN) | 3142 |
| 245 10 - TITLE STATEMENT | |
| Title | Branding unbound : |
| Remainder of title | the future of advertising, sales, and the brand experience in the wireless age / |
| Statement of responsibility, etc | Rick Mathieson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi : |
| Name of publisher, distributor, etc | Printice Hall of India, |
| Date of publication, distribution, etc | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 244 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [213]-227) and index. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Name of Cataloguer | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mobile commerce. |
| 9 (RLIN) | 3143 |
| Topical term or geographic name as entry element | Product management. |
| 9 (RLIN) | 2182 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/ecip057/2005002544.html">http://www.loc.gov/catdir/toc/ecip057/2005002544.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Eastern University Library | Eastern University Library | General Stacks | 10/04/2011 | 658.8 MAB 2007 | 10629 | 23/07/2012 | 23/07/2012 | Books | |||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 10/04/2011 | 1 | 658.8 MAB 2007 | 10630 | 28/11/2016 | 23/07/2012 | Books | 13/11/2016 | ||||
| Dewey Decimal Classification | Eastern University Library | Eastern University Library | General Stacks | 10/04/2011 | 1 | 658.8 MAB 2007 | 10631 | 02/10/2016 | 23/07/2012 | Books | 18/09/2016 |