Services marketing :
Lovelock, Christopher H.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - India : Pearson Education, c2010. - xx, 637 p. : ill., map ; 28 cm.
Includes bibliographical references and indexes.
9788131725979 0131875523
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 / LOS 2010
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. - 6th ed. - India : Pearson Education, c2010. - xx, 637 p. : ill., map ; 28 cm.
Includes bibliographical references and indexes.
9788131725979 0131875523
Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.
658.8 / LOS 2010