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Essentials of Marketing /

McCarthy, E.Jerome

Essentials of Marketing / E.Jerome McCarthy & William D. Perreault Jr. - 5th ed. - USA ; IRWIN , 1991. - xvii,526 p. : ill ; 24 cm.

Includes Index

ISBN: 0256093237

Subjects--Topical Terms:
Essentials of Marketing

Dewey Class. No.: 658.8 MCE / 1991.

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