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Strategic Marketing Management Cases /

Strategic Marketing Management Cases / David W. Cravens ... and et all - 5th ed. - London ; IRWIN , c1996. - xiv,715 p. : ill ; 24 cm.

Includes Index

ISBN: 0256136890

Subjects--Topical Terms:
Marketing Management

Dewey Class. No.: 658.8 STR / 1996

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