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Contemporary Advertising /

Bovee, Courtland L.

Contemporary Advertising / Coutrtland L. Bovee & William F. Arens - 4th ed. - USA : Irwin , c 1992. - xxxi,718 p. : ill. ; 26 cm.

Includes Index

Includes Endnotes, Glossary,

ISBN: 025609196x

Subjects--Topical Terms:
Contemporary Advertising

Dewey Class. No.: 659.1 / BOC 1992

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