Formulation and implementation of competitive strategy /

Pearce, John A.

Formulation and implementation of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - Homewood, Ill. : R.D. Irwin, c1982. - xiii, 366 p. : ill. ; 24 cm. - The Irwin series in management and the behavioral sciences .

Abridged version of: Strategic management.

Includes bibliographical references and index.



0256027765 9780256027761 0256034559

81085471


Strategic planning.

658.4012 / PEF 1982
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