Marketing /
Mandell, Maurice I.
Marketing / Maurice I. Mandell and Larry J. Rosenberg. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1981. - xviii, 653 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0135562252 9780135562253
Marketing.
Marketing--Management.
658.8 / MAM 1981
Marketing / Maurice I. Mandell and Larry J. Rosenberg. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1981. - xviii, 653 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0135562252 9780135562253
Marketing.
Marketing--Management.
658.8 / MAM 1981