Marketing management /
Kotler, Philip.
Marketing management / Philip Kotler. - 15th ed. - Upper Saddle River, N.J. : Pearson , c2016. - 1 v. (various pagings) : col. ill. ; 24 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
9789332557185 9781292092621
Management.--Management.
658.8 / KOM 2016.
Marketing management / Philip Kotler. - 15th ed. - Upper Saddle River, N.J. : Pearson , c2016. - 1 v. (various pagings) : col. ill. ; 24 cm.
Various multi-media instructional aids, including a web site, are available to supplement the text.
Includes bibliographical references and indexes.
9789332557185 9781292092621
Management.--Management.
658.8 / KOM 2016.