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Integrated advertising, promotion and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion and marketing communications / Kenneth E. Clow, Donald E. Baack. - 6th ed. - New York : Pearson Prentice Hall, c2014. - 455 p. : ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9789332518377

Subjects--Topical Terms:
Communication in marketing.
Advertising.

Dewey Class. No.: 659.1 / CLI 2014

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