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Strategic brand management :

Keller, Kevin Lane

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Ambi M. G. Parameswaran, Isaac Jacob. - 4th ed. - India : Pearson, c2015. - xvi, 586p.: ill.; 23cm.

Includes bibliographical references and index.

ISBN: 9789332542204

Subjects--Topical Terms:
Brand management
Brand name products.
Strategic planning.
Product management.

Dewey Class. No.: 658.8 / KES 2015

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