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Consumer behavior /

Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar. - 11th ed. - Delhi : Pearson, c2016. - xxvii, 508 p. : ill. ; 28 cm.

Includes index.

ISBN: 9789332555099

Subjects--Topical Terms:
Business.
Consumer behavior.

Dewey Class. No.: 658.8 / SCC 2016

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