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Consumer behavior :

Solomon, Michael R.

Consumer behavior : buying, having and being / Michael R. Solomon - 11th ed. - India : Pearson, c 2016. - xxii, 582 p. : ills. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9789332557468

Subjects--Topical Terms:
Business.

Dewey Class. No.: 658.8 / SOC 2016

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