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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler, Gary Armstrong. - 15th ed. - India : Pearson, c2016. - xxiii, 732 p. : ill. ; 28 cm.

Includes bibliographical references and index.

ISBN: 9780133084047 9789332558472 0133084043

LCCN: 2012037271

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KOP 2016

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