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Integrated marketing communications :

Sirgy, M. Joseph.

Integrated marketing communications : astrategic approach / Sirgy, M. Joseph. Don E. Schultz. - New Delhi : Cengage Learning, c2001. - xvii, 218 p. : ill. ; 24 cm.

Includes index.

ISBN: 978813131506547

Subjects--Topical Terms:
Communication in marketing.

Dewey Class. No.: 658.802 / SII 2011

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