Normal view MARC view ISBD view

Principles of contemporary marketing /

Kurtz, David L.

Principles of contemporary marketing / David L. Kurtz - 15th ed. - New Delhi : Cengage Learning, c2012. - xxxvii, 662 p. : ill. ; 28 cm.

Includes index.

ISBN: 9788131519585

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KUP 2012

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)