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Marketing and branding :

Ramesh Kumar, S.

Marketing and branding : the Indian scenario / S. Ramesh Kumar. - New Delhi : Dorling Kindersley (India), 2007. - xiv, 482 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references (p. [465]-479) and index.

ISBN: 8131700976

Subjects--Topical Terms:
Branding (Marketing)--India.

Dewey Class. No.: 658.8 / RAM 2007

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