How brands grow :
Sharp, Byron.
How brands grow : what marketers don't know / by Byron Sharp. - Oxford ; New York : Oxford University Press, 2010. - xvii, 228 p. : ill. ; 23 cm.
Includes bibliographical references (p. 218-228).
9780195573565 (hbk.) 0195573560 (hbk.)
Branding (Marketing)
658.827 / SHH 2010
How brands grow : what marketers don't know / by Byron Sharp. - Oxford ; New York : Oxford University Press, 2010. - xvii, 228 p. : ill. ; 23 cm.
Includes bibliographical references (p. 218-228).
9780195573565 (hbk.) 0195573560 (hbk.)
Branding (Marketing)
658.827 / SHH 2010