Consumer behaviour :
East, Robert
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright & Marc Vanhuele. - New Delhi : SAGE, c2009. - viii, 334 p. : ill. ; 25 cm.
Includes index.
9788132103158
658.8 / EAC 2009
Consumer behaviour : applications in marketing / Robert East, Malcolm Wright & Marc Vanhuele. - New Delhi : SAGE, c2009. - viii, 334 p. : ill. ; 25 cm.
Includes index.
9788132103158
658.8 / EAC 2009