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The new marketing :

McDonald, Malcolm.

The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson. - Oxford ; Boston : Butterworth-Heinemann, 2002. - viii, 230 p. : ill. ; 25 cm.

Includes bibliographic references and index.

ISBN: 9788131211014

Subjects--Topical Terms:
Internet marketing.

Dewey Class. No.: 658.84 / MCN 2002

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