24 brand mantras :
Kapoor, Jagdeep, 1960-
24 brand mantras : finding a place in the minds and hearts of consumers / Twenty-four brand mantras Jagdeep Kapoor. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2001. - 111 p. ; 21 cm.
8178290022 (India : pb) 0761995250 0761995250 (pb)
Brand name products.
Customer relations.
658.827 / KAB 2001
24 brand mantras : finding a place in the minds and hearts of consumers / Twenty-four brand mantras Jagdeep Kapoor. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2001. - 111 p. ; 21 cm.
8178290022 (India : pb) 0761995250 0761995250 (pb)
Brand name products.
Customer relations.
658.827 / KAB 2001