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Marketing research :

Schmidt, Marcus J., 1959-

Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen. - Harlow, England ; New York : Prentice Hall/Financial Times, 2006. - 629 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0273646354 (alk. paper) 9780273646358 8131715191

LCCN: 2005058927

Subjects--Topical Terms:
Marketing research--Methodology.
Export marketing--Research--Methodology.

LC Class. No.: HF5415.2 / .S345 2006

Dewey Class. No.: 658.83 / SCM 2006

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