Marketing research :
Bradley, Nigel, 1958-
Marketing research : tools & techniques / Nigel Bradley. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - xx, 527 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780199564347 0199564345 9780199597352
2009046809
GBA990647 bnb
015370932 Uk
Marketing research.
HF5415.2 / .B655 2010
658.83 / BRM 2010
Marketing research : tools & techniques / Nigel Bradley. - 2nd ed. - Oxford ; New York : Oxford University Press, 2010. - xx, 527 p. : col. ill. ; 25 cm.
Includes bibliographical references and index.
9780199564347 0199564345 9780199597352
2009046809
GBA990647 bnb
015370932 Uk
Marketing research.
HF5415.2 / .B655 2010
658.83 / BRM 2010