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Product strategy and management /

Baker, Michael.

Product strategy and management / Michael Baker and Susan Hart. - New Delhi : Pearson, c2003. - xviii, 539 p. : ill. ; 26 cm.

Includes bibliographical references and index.

ISBN: 0130653683 (pbk.) 9788131724286

LCCN: 96025428

Subjects--Topical Terms:
Product management.
New products--Management--Case studies.

LC Class. No.: HF5415.15 / .B353 2003

Dewey Class. No.: 658.56 / BAP 2003

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