Basic marketing :
Perreault, William D.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - New Delhi. : McGraw-Hill, 2006. - xviii, 844 p. : col. ill. ; 25 cm. - McGraw-Hill/Irwin series in marketing .
0070620180 9780070620186
Marketing--Management.
658.8 / PEB 2006
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - New Delhi. : McGraw-Hill, 2006. - xviii, 844 p. : col. ill. ; 25 cm. - McGraw-Hill/Irwin series in marketing .
0070620180 9780070620186
Marketing--Management.
658.8 / PEB 2006