Consumer behavior :
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - New Delhi: McGraw-Hill , c2010. - xxix, 866 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780070682160 007068216
Consumer behavior
Market surveys
658.8 / HAC 2010
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - New Delhi: McGraw-Hill , c2010. - xxix, 866 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780070682160 007068216
Consumer behavior
Market surveys
658.8 / HAC 2010