Total relationship marketing
Gummesson, Evert, 1936-
Total relationship marketing marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / [electronic resource] : Evert Gummesson. - 3nd ed. - Oxford ; Boston : Butterworth-Heinemann, c2008. - xiv, 376 p. : ill. ; 24 cm.
Includes bibliographical references (p. [317]-337) and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.
Available via World Wide Web.
Access may be limited to NetLibrary affiliated libraries.
0585458081 9780750686334
Relationship marketing.
Relationship
Electronic books.
HF5415.55 / .G86 2002eb
658.812 / GUT 2008
Total relationship marketing marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm / [electronic resource] : Evert Gummesson. - 3nd ed. - Oxford ; Boston : Butterworth-Heinemann, c2008. - xiv, 376 p. : ill. ; 24 cm.
Includes bibliographical references (p. [317]-337) and index.
Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2003.
Available via World Wide Web.
Access may be limited to NetLibrary affiliated libraries.
0585458081 9780750686334
Relationship marketing.
Relationship
Electronic books.
HF5415.55 / .G86 2002eb
658.812 / GUT 2008