Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay pandit. - 6th ed. - New Delhi : McGraw-Hill Education(India) Private Limited, c2013. - xxxii, 711 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780078112058 (alk. paper) 0078112052 9781259026812 1259026817
2011051073
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2013
658.8 / ZES 2013
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay pandit. - 6th ed. - New Delhi : McGraw-Hill Education(India) Private Limited, c2013. - xxxii, 711 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780078112058 (alk. paper) 0078112052 9781259026812 1259026817
2011051073
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / .Z45 2013
658.8 / ZES 2013