Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, V. Kumar, George S. Day & Robert P. Leone. - 10th ed. - New Delhi : Wiley, c2011. - xvi, 751 p. : ill. ; 27 cm.

Includes bibliographical references and index.

9788126531189

00035933


Marketing research.

HF5415.2 / .A14 2000

658.83 / AAM 2011
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