Marketing research /
Aaker, David A.
Marketing research / David A. Aaker, V. Kumar, George S. Day & Robert P. Leone. - 10th ed. - New Delhi : Wiley, c2011. - xvi, 751 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788126531189
00035933
Marketing research.
HF5415.2 / .A14 2000
658.83 / AAM 2011
Marketing research / David A. Aaker, V. Kumar, George S. Day & Robert P. Leone. - 10th ed. - New Delhi : Wiley, c2011. - xvi, 751 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9788126531189
00035933
Marketing research.
HF5415.2 / .A14 2000
658.83 / AAM 2011