Brands and branding /
Brands and branding /
[edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
- Princeton, NJ : Bloomberg Press, 2004.
- xv, 256 p. : ill. ; 22 cm.
- The economist series .
Includes bibliographical references and index.
1576601471 186197664X 9781861976642
Brand name products.
Branding (Marketing)
Brand name products--Management.
Brand name products--Forecasting.
658.8 / CLB 2004
Includes bibliographical references and index.
1576601471 186197664X 9781861976642
Brand name products.
Branding (Marketing)
Brand name products--Management.
Brand name products--Forecasting.
658.8 / CLB 2004