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Integrated advertising, promotion & marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 3rd ed. - New Delhi : Pearson Prentice Hall, 2007. - 537 p. : ill. ; 28 cm.

Includes index.

ISBN: 9788131709962

Subjects--Topical Terms:
Communication in marketing.
Advertising.

Dewey Class. No.: 659.1 / CLI 2007

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