Normal view MARC view ISBD view

Kellogg on advertising & media :

Kellogg on advertising & media : the Kellogg School of Management / Kellogg on advertising and media edited by Bobby J. Calder. - Hoboken, N.J. : John Wiley & Sons, c2008. - xi, 292 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470119860

Subjects--Topical Terms:
Advertising media planning.
Advertising.

Dewey Class. No.: 659.1 / CAK 2008

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)