Normal view MARC view ISBD view

Advertising :

Wells, William, 1926-

Advertising : principles & practice / Advertising : principles and practice William Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006. - xxxi, 592 p. ; col. ill. ; 29 cm.

Includes bibliographical references (p. 575-580) and index.

ISBN: 0131465600

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1 / WEA 2006

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)