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Principles of marketing /

Kurtz, David L.

Principles of marketing / David L Kurtz. and Louis E. Boone. - 12th ed. - New Delhi : Cengage Learning, c2006. - lii, 656 p. : ill. ; 28 cm.

Includes index, bibliographical references and glossary.

ISBN: 8131502937 9788131502938

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8 / KUP 2006

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