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Rural marketing:

Krishnamacharyulu, C.S.G.

Rural marketing: text and cases/ C.S.G. Krishnamacharyulu and Lalitha Ramakrishana - 2nd ed. - Chennai: Pearson, c2011. - xviii, 587 p.: ill.; 26 cm.

Includes index.

ISBN: 9788131732632

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Rural marketing

Dewey Class. No.: 658.81 / KRR 2011

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