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Consumer behavior /

Blackwell, Roger D.

Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. - New Delhi : Cengage Learning, c2006. - 784 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9788131505243

Subjects--Topical Terms:
Consumer behavior.
Marketing research.

Dewey Class. No.: 658.8 / BLC 2006

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