Multicultural marketing :
Rossman, Marlene L.
Multicultural marketing : selling to a diverse America / Marlene L. Rossman. - New York : AMACOM, c1994. - xi, 178 p. ; 24 cm.
Includes bibliographical references (p. 169-170) and index.
0814450717 :
Market segmentation--United States.
Minority consumers--United States.
658.8348 / ROM 1994
Multicultural marketing : selling to a diverse America / Marlene L. Rossman. - New York : AMACOM, c1994. - xi, 178 p. ; 24 cm.
Includes bibliographical references (p. 169-170) and index.
0814450717 :
Market segmentation--United States.
Minority consumers--United States.
658.8348 / ROM 1994