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Consumer behavior and managerial decision making /

Kardes, Frank R.

Consumer behavior and managerial decision making / Frank R. Kardes. - 2nd ed. - New Delhi : PHI Learning, c2002. - xviii, 457 p. : ill. ; 24 cm.

Includes bibliographical references (p. 417-439) and indexes.

ISBN: 9788120322219

Subjects--Topical Terms:
Consumer behavior.
Decision making.

Dewey Class. No.: 658.8 / KAC 2002

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