Exploring marketing research /
Zikmund, William G.
Exploring marketing research / William G. Zikmund. - 8th ed. - Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003. - xxi, 744 p. : chiefly col. ill. ; 23 cm.
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
0324181485
Marketing research.
658.83 / ZIE 2003
Exploring marketing research / William G. Zikmund. - 8th ed. - Australia ; [Cincinnati, Ohio] : Thomson/South-Western, c2003. - xxi, 744 p. : chiefly col. ill. ; 23 cm.
Various multi-media instructional materials, including a web site, are available to supplement the text.
Includes bibliographical references and index.
0324181485
Marketing research.
658.83 / ZIE 2003