Marketing research :
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2004. - xxix, 713 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
0130337161 8129702568
Marketing research.
Marketing research--Methodology.
658.83 / MAM 2004
Marketing research : an applied orientation / Naresh K. Malhotra. - 4th ed. - Upper Saddle River, N.J. : Prentice Hall, 2004. - xxix, 713 p. : ill. ; 23 cm.
Includes bibliographical references and indexes.
0130337161 8129702568
Marketing research.
Marketing research--Methodology.
658.83 / MAM 2004