Marketing research:
Boyd, Harper W.
Marketing research: text and cases / Harper W. Boyd, Ralph Westfall and Stanley F.Stasch - 7th ed. - Homewood, Ill., AITBS, 2003. - xv, 816 p. illus. 24 cm.
Includes bibliographical references.
Marketing research.
658.83 / BOM 2003
Marketing research: text and cases / Harper W. Boyd, Ralph Westfall and Stanley F.Stasch - 7th ed. - Homewood, Ill., AITBS, 2003. - xv, 816 p. illus. 24 cm.
Includes bibliographical references.
Marketing research.
658.83 / BOM 2003