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Consumer behavior and marketing action /

Assael, Henry.

Consumer behavior and marketing action / Consumer behavior Henry Assael. - 6th ed. - New Delhi : Cengage Learning, c1998. - xviii, 718 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0538867701 9788131500361 8131500365

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

Dewey Class. No.: 658.8342 / ASC 1998

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