Customer relationship management essentials /

Gosney, John.

Customer relationship management essentials / John W. Gosney, Thomas P. Boehm. - Roseville, Calif. : Prima Tech, c2000. - xviii, 234 p. : ill. ; 24 cm.

Includes index.

9788120318090


Customer relations--Management.
Electronic commerce--Customer services--Management.

658.812 / GOC 2000
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